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Researcher - Sarah Nivar (CV) .pdf
Bilingual UX Researcher and CX Designer with a background in Industrial Design. Over the years, I’ve evolved from product and communication design into strategy, user experience, and behavioral research across Latin America.
My work spans digital products, service design, and market research. I’ve led and executed end-to-end studies for companies in fintech, healthcare, consumer goods, education, and tech.
With 4+ years of experience, I specialize in translating human insights into strategic design decisions. I’ve collaborated with cross-functional teams to build digital platforms, optimize customer journeys, and elevate brand experiences—particularly in contexts where access, trust, and emotional connection are key.
<aside> 📧 [email protected]
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<aside> <img src="attachment:236e0e19-76e6-4adb-a499-652df9823a05:LinkedIn_logo_initials.png" alt="attachment:236e0e19-76e6-4adb-a499-652df9823a05:LinkedIn_logo_initials.png" width="40px" /> LinkedIn Profile
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💡 Highlighting the unique nature of each project, it is crucial to acknowledge that specific challenges arise based on different factors such as business objectives, project objectives, priorities, or limitations. While the execution of my processes may not follow a strictly linear path, my fundamental approach remains consistent.
Ethnographies
User Interviews
Stakeholder Interview
A/B Testing
Desk Research
Survey Design
Focus Groups
Diary Studies
Usability Testing
Heuristic Evaluation
Online Forums
In Store-Observations
UX in the Age of AI: Building the Skills of Tomorrow
The swift progress of AI advancements can evoke enthusiasm, yet it may also pose a certain level of intimidation. Discover how AI skills enhance UX while highlighting the irreplaceable human touch and take a look at the tools that could be useful in the research/design process. (EN)
State of UX Maturity in the Dominican Republic: A Look at Companies, Professionals, and Trends
This report outlines the results of an analysis conducted on the experiences of 130 Dominican professionals currently engaged in UX work, along with insights from 38 companies in 2023. (ESP)
The Dominican Republic is in the midst of a digital transformation, especially in retail. This report is a conversation starter about the challenges consumers face in this digital shift, especially in essential services such as supermarkets. (ESP)
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/580539f0-6bf5-4b9f-8dca-82752391569f/2faa1d9b-a614-42d8-902f-9365e1434dca/maria_1.jpg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/580539f0-6bf5-4b9f-8dca-82752391569f/2faa1d9b-a614-42d8-902f-9365e1434dca/maria_1.jpg" width="40px" /> I had the pleasure of working with Sarah as her manager in her role as a UX Researcher at GBH. Sarah is an excellent professional with attention to detail and time management skills. She adeptly masters both quantitative and qualitative methods, using various tools for analysis and project planning.
- Maria Victoria Suncar, Head of Research at Holistika
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/580539f0-6bf5-4b9f-8dca-82752391569f/3d236017-04a1-412e-817f-22b227dce906/ale_1.jpg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/580539f0-6bf5-4b9f-8dca-82752391569f/3d236017-04a1-412e-817f-22b227dce906/ale_1.jpg" width="40px" /> Sarah is an exceptional professional whose dedication to understanding projects at a profound level sets her apart. Her meticulous analysis through market benchmarking, client interviews, and usability tests showcases her commitment to delivering solutions that resonate beyond surface level. Sarah's passion and thorough approach make her an invaluable asset to any team, which is why I have worked with her as both a coworker in our company, and as a partner in freelance design ventures.
*- Alejandro Verdeja, Senior Interaction Designer at Wizeline*
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/580539f0-6bf5-4b9f-8dca-82752391569f/e6bd6303-8613-47f7-be9a-e3b27e9d241a/pablo_1.jpg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/580539f0-6bf5-4b9f-8dca-82752391569f/e6bd6303-8613-47f7-be9a-e3b27e9d241a/pablo_1.jpg" width="40px" /> Sarah has consistently exceeded our highest expectations as a UX Researcher. Her analytical skills and ability to transform complex user data into clear, impactful insights have been nothing short of remarkable. She possesses a powerful combination of discipline and innovation, bringing organized methodologies and strategic thinking to our projects.
- Pablo Perez, Director of User Experience at GBH
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/580539f0-6bf5-4b9f-8dca-82752391569f/f103345e-fa03-448f-870b-6ac3d22cded5/fran_1.jpg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/580539f0-6bf5-4b9f-8dca-82752391569f/f103345e-fa03-448f-870b-6ac3d22cded5/fran_1.jpg" width="40px" /> I had the opportunity to collaborate with Sarah on various projects, and she demonstrated a high level of responsibility and focus. She ensures that everyone in the meeting comprehends the findings of her research and manages her time effectively.
- Francisco Colon, IT Project Manager
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